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Building a Website for Your Business

In our introduction to this Online Marketing Toolkit, we noted that many people are going online in search of small-business information. If you want to make it easier for potential customers to learn...

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6 Tips for Creating a Senior-Friendly Website

These days, plenty of grandmas have traded in their knitting needles for MacBooks: The number of senior citizens using the internet has risen dramatically in recent years, jumping from 11.3 million...

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3 Tips for Creating Mobile Websites

How long does it take your favorite website to load on your smartphone or tablet? For most of us, it’s a lengthy and frustrating wait while pages finish rendering. Now ask yourself the same question....

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How Your Online Brand Can Benefit from Color Psychology

A red button beckons you to “read more now.” A hyperlink in blue encourages you to click through. A green “buy now” button entices you to just do it. Color — it’s a critical element in how you design...

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Why Good Experience Design Is Great for Business

The makers of Roku, a popular device that streams video from the internet to a TV, put just one word on the front of its user guide: “Hi!” The idea behind this simple greeting is that it’s human,...

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Dan Antonelli on Building a Big Brand for Your Small Business

You deliver an excellent product or service, employ top-notch people, and have a good location. But business isn’t going as well as you’d hoped. Maybe it’s time to rethink your branding strategy. Don’t...

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