Building a Website for Your Business
In our introduction to this Online Marketing Toolkit, we noted that many people are going online in search of small-business information. If you want to make it easier for potential customers to learn...
View Article6 Tips for Creating a Senior-Friendly Website
These days, plenty of grandmas have traded in their knitting needles for MacBooks: The number of senior citizens using the internet has risen dramatically in recent years, jumping from 11.3 million...
View Article3 Tips for Creating Mobile Websites
How long does it take your favorite website to load on your smartphone or tablet? For most of us, it’s a lengthy and frustrating wait while pages finish rendering. Now ask yourself the same question....
View ArticleHow Your Online Brand Can Benefit from Color Psychology
A red button beckons you to “read more now.” A hyperlink in blue encourages you to click through. A green “buy now” button entices you to just do it. Color — it’s a critical element in how you design...
View ArticleWhy Good Experience Design Is Great for Business
The makers of Roku, a popular device that streams video from the internet to a TV, put just one word on the front of its user guide: “Hi!” The idea behind this simple greeting is that it’s human,...
View ArticleDan Antonelli on Building a Big Brand for Your Small Business
You deliver an excellent product or service, employ top-notch people, and have a good location. But business isn’t going as well as you’d hoped. Maybe it’s time to rethink your branding strategy. Don’t...
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